GoodKarma zoekt Email Marketing Specialist (medior)

We are looking for a medior CRM marketer / email marketing specialist to join our team. You'll be working hands-on in the accounts of the most exciting brands of the Netherlands, setting up campaigns, flows, signup forms and driving retention across their customer base. You will work closely with the ecommerce director, the email marketing manager, designers and project managers.

Key Responsibilities

As an Email Marketing Specialist at GoodKarma, your responsibilities will include:

• **Campaign Development: **Plan, create, and execute engaging email marketing campaigns.
• **Automation & Segmentation: **Build and optimize automated email flows to nurture leads and drive conversions. Utilize Klaviyo’s segmentation tools to send targeted emails based on customer behaviour and preferences.
• **Performance Analysis: **Track and analyze key metrics such as open rates, click-through rates, and conversions. Prepare performance reports and provide actionable recommendations for improvement.
• **A/B Testing: **Design and execute A/B tests to optimize subject lines, content, signup forms and more. Use test results to refine strategies and improve campaign effectiveness.
• **Collaboration: **Work closely with the content, design, and marketing teams to align email strategies with broader marketing goals. Maintain clear and open communication with clients to understand their needs and objectives.