Vereiste ervaring
3 jaar
Opleidingsniveau
HBO
Standplaats
Utrecht
Aantal uur / periode
36 uur per week
Salarisindicatie
€4000,- tot €5000,-
Coöperatieve Rabobank U.A.
Rabobank is een grote financiële instelling. De vacature gaat over Acorn. Acorn is een innovatieve start-up van Rabobank, actief in het genereren en verkopen van carbon credits. Bij Acorn werken we met een jong team samen met duizenden kleine boeren in ontwikkelingslanden om bomen te planten op hun land en transitie naar meer duurzame boslandbouw te bewerkstelligen.
Rabobank zoekt Content Marketeer
Acorn is an innovation start-up within Rabobank. We are in the business of fighting climate change and improving the livelihoods of smallholder farmers in developing countries. How do we do this? We generate carbon credits for smallholder farmers that transition to agroforestry and in that process capture carbon in trees. We sell these carbon credits to responsible large corporates (like Microsoft) that want to reduce their carbon footprint. To close the loop, 80% of the income of every sold credit flows back to the original smallholder.
About the job
Are you tired of uninspiring content? Do you want to create content that stands out and have a meaningful impact on the world? Do you want to be part of a growing energetic innovation team? Wait no longer and tell us why you would be the perfect Content Marketeer for Acorn.
As Content Marketeer you know the secrets of creating unique content to reach and engage potential B2B buyers and local partners. As a Content Marketeer you are responsible for developing and executing a content marketing strategy and creating digital content. You will work closely together with the Marketing Lead and Sales Lead and will be part of a bigger team of 40 and counting.
Responsibilities
- In your role you are aware of new trends and developments in B2B content and event marketing. You have a clear vision on content and know how to use and create content that benefits our sales goals.
- You understand customer journeys and are able to create appropriate content for each target group and each phase in the customer journey.
- You can translate key customer and market insights into impactful content ideas.
- Your English writing skills are exceptional, and you are able to produce easy to read content in no-time.
- You come up with creative strategies and you create impactful digital content (copy, artwork, visuals, video, social) yourself and in collaboration with our marketing agencies.
- You get energized by ideating and setting up activities and events for the sales and partnerships teams.
- You have a keen eye for spotting event opportunities in the market (and within Rabobank) and are hands-on in organizing a presence for Acorn’s sales and partnership teams.
Examples
- Produce creative ideas to target B2B prospect clients and engage existing customers, with the goal of conversion to a transaction (i.e. surprising ways to reach potential customers)
- Set up engagement program to improve retention (i.e. develop videos of local farmers to thank buyers)
- Creating a content marketing strategy for owned, paid and earned media.
- Setting up a content calendar and managing all digital content like: Writing articles for the website on a regular basis; designing a storyline for an animation; and briefing our marketing agency on a campaign.
Dit is wie je bent
You and your talent
- University or HBO degree.
- Minimum of 3 years working experience in the field of copywriting and content creating.
- A creative and curious mind, daring to pitch bold ideas.
- Exceptional English writing skills.
- You are an excellent organizer, independent, creative with a high dose of execution power.
- Ability to work both independently and as a team player, to perform activities proactively and be self-starting.
- You have references to created (digital) content available
Dit is wat je krijgt
- 36 or 40 hours per week.
- A salary between €3.423 and € 5.655 gross per month (scale 8-9) for 36 hours.
- An additional Employee Benefit Budget (10 or 11% of your monthly salary), plus thirteenth month’s salary and 8% holiday allowance.
- Flexible hybrid working with remote and physical weekly meetings at the head office of Rabobank.
- Not your average banking job: You will be part of a growing international team, with an informal culture, much room for own initiative and ownership, and a monthly team activity.
This is a selection from the terms of employment for a Content Marketeer based on a 36/40 hour working week. You can find all terms of employment on rabobank.jobs/en/conditions-of-employment.
You and the job application process
You're probably really enthusiastic already. Which is only logical with such an exciting vacancy Content Marketeer at Rabobank.
Any questions about the job content? Contact Maarten Rijnberg, Marketing Lead Acorn via maarten.rijnberg@rabobank.com.
Work Talks
Wil je een stap vooruit zetten in je carrière? Ben je op zoek naar meer dan alleen reguliere coaching? Bij ons, Vacature Via, kun je dan in gesprek met 1 van onze experts.
Is deze job
perfect voor
jou?
Klinkt deze functie als muziek in je oren en wil jij graag hier werken? Of ken jij iemand die perfect is voor deze job? Klik dan snel op een van de onderstaande buttons! #yousnoozeyoulose
Jammer, deze vacature is verlopen!
Je kunt niet meer reageren op deze vacature.
