Heldeep Records zoekt Marketing & Product Manager

As a Product & Marketing Manager you are in direct contact with our artists, their managers, your fellow employees and partners, and have conversations about new music coming up. This role oversees the marketing lifecycle for a roster of music releases. You ask artists for all the necessary files, write marketing plans and talk to potential partners for campaigns. You communicate internally with the graphics and social media team and ensure that everyone is aware of set deadlines. You update the artists weekly with the latest news about their music.

Responsibilities This is a critical role with a wide range of responsibilities, including but not limited to:

Product Coordination & Strategy

• Develop comprehensive marketing campaigns (singles, EPs, and LPs) that align with the label’s and artists’ strategic objectives.
• Build and maintain strong working relationships with artists and their management teams, communicating label plans and expectations.
• Work cross-functionally with internal departments including Design, Social Media, A&R and Promo, ensuring cohesion across upcoming releases.
• Ensure all public-facing assets and communications are in line with the labels’ brand identities.

Marketing Planning

• Manage per-project budgets and recommend appropriate media mix for active campaigns.
• Compile and distribute release notes, marketing collateral, and timelines for upcoming releases.
• Ensure timely delivery and distribution of release assets, content, and information, both internally and externally.

Analytics & Reporting

• Use data from DSPs and Heldeep Records’ analytics tools to monitor release performance and flag upward streaming trends.
• Conduct competitor analysis, remaining up to date on Electronic Music trends and sharing new opportunities with internal teams.