Vereiste ervaring
3 jaar
Opleidingsniveau
Geen
Standplaats
Amsterdam
Aantal uur / periode
40 uur per week
Salarisindicatie
€5000,- of meer
Lalaland zoekt Lead Content Marketeer
We offer you the chance to join a diverse and multi-disciplinary team. In collaboration with your colleagues, you will be tackling some of the biggest issues in fashion.
Lalaland uses generative AI to create digital humans for digital fashion brands and is built on two main pillars:
Social Empowerment:** **Lalaland empowers both consumers and brands to pluralize beauty standards. More notably Lalaland enables brands to showcase their collections and designs on diverse models which actually look like their cunsumers.
Sustainable Impact: Lalaland combats landfill waste by decreasing fashion return rates and reducing the number of physical samples needed to be produced during different stages in the value chain of fashion.
Lalaland is on a mission to digitally represent humanity wasting nothing but data.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Always wanted to work in a fast-paced environment? Do you get excited with content management and creation, inbound marketing, SEO, and lead conversion? Do you create content that converts? Are you a strong creative Content Marketeer with a passion for B2B products and experience in content strategies & PLG Tactics? In particular product-led marketing:
"How can we use our product as the #1 lead magnet?"
Love the idea of working in a start-up on a mission to digitally represent humanity, wasting nothing but data? Curious about how technology can help the fashion industry become more inclusive and sustainable? Keep reading!
About the job
Tell me more about the role! 🎬
- Lalaland needs a constant stream of eye-catching content, both online and offline. Content that is backed by strategy, user-centered, and goal driven.
- In this role, you will: shape, define, and iterate the core content strategy.
- The creation of a content strategy is divided into the target audience, messaging & content, and channel approach.
- Target audience: You will do a consumer research recap, competitor analysis, opportunities, and aspired audience.
- Messaging & content: You will create objectives, messaging hierarchy, content pillars, and content approach per focus aspect, incl. visual inspiration and design.
- Channel Approach - You will define the channel purpose & focus (incl. cadence) - all channels, tone of voice & usage per channel, and produce an annual content framework.
- You will be assisted with an existing coherent Brand Strategy with a complete branding book & brand guidelines that include Lalaland's visual and brand identity. In addition, you will leverage existing toolkits with the creative freedom to create new assets.
- Be a sparring partner for your fellow leaders and colleagues, bringing your expertise in content marketing to the table to help tackle new and existing challenges.
Dit is wie je bent
What about you? 🥁
Are you excited about the role? We hope so! Here's what we're looking for in you:
- Content marketing is in your blood, and you have a solid portfolio to back it!
- You are a content Marketeer who understands and enjoys the challenge of growing B2B products in their early stages and can inspire others around them.
- You have a solid understanding of collaborating with all disciplines within our internal growth team of performance marketers, product managers, and external marketing agencies.
- You have at least 4 years of experience discovering and delivering value through content as a content marketeer, with at least 1 of those years leading content strategy.
- You have some understanding of SEO, setting up and measuring its performance (alt tags, keyword analysis), and organic traffic from search engines.
- You have strength in content creation and excellent knowledge of essential tools like Figma or Photoshop, and Illustrator.
- You are a storyteller and storyseller. You know that a strong narrative beats a PowerPoint deck all day, every day.
- Strategic thinking and strong communication skills are essential for this role. We are looking for a real team player, highly collaborative, who gives constructive feedback to all to help them grow.
- Being a start-up, you must be able to think on your feet and drive outcomes at lightning speed with a dash of pragmatism.
- Finally, you want this opportunity to keep on growing and learning about everything content, marketing, technology, growth, fashion, and more.
Bonus points if you have created content within the fashion industry and understand the seasonality of collections of our target audience.
Dit is wat je krijgt
- A competitive salary
- Performance bonuses based on company targets
- Vacation days (25 days)
- Laptop (MacBook)
- A headset for customer calls
- Free public transport
- A learning budget.
- Lots of room for own initiative
- Ambitious and innovative work environment
- Friday drinks & events
- Hybrid working environment (1-day from home)
- Hackathons & team events
- Delicious lunch every office day
- Lots of coffee and tea!
Aced the above? Apply! 🎉
No need for long motivation letters, the only thing we would like to hear when you apply, is WHY? Why Lalaland and why this role?
A bit shy on hitting some of the criteria? We are looking for amazing humans, not someone who ticks ALL boxes. So if this role seems like something for you, go ahead and apply!
We believe in the potential and passion of people, so if you are a solid content marketeer with grit and determination, please send us an application. You can read more about Lalaland below too!
Work Talks
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